How I solved real problems for real teams

Problem

Outbound existed on paper but nothing was sending. The technical layer, domains, records and deliverability, sat outside what a copywriter would normally touch, so it kept getting deferred.

Process

• Domain and inbox provisioning, DNS records through to SMTP
• Warm-up schedule before any campaign traffic
• Sequencing and personalization wired to the existing stack
• Written handover so the team maintains it without me

Outcome

• Full sending infrastructure live in days rather than weeks
• Affordable to run and maintainable in-house
• Documentation owned by the client team

Figure to addmeetings booked in first quarter

Problem

The agency needed outbound for itself and, increasingly, for clients asking for the same thing. Building it once per client was not going to scale.

Process

• Built and managed the core outbound infrastructure
• Templated the build so it could be repeated per client
• Stepped in directly for clients needing the same service
• Kept the commercial framing alongside the technical work

Outcome

• One build pattern reused across multiple client accounts
• Agency positioned to sell outbound as a service
• Relationship moved from vendor to partner

Figure to addclient accounts running the build

Problem

Regulated healthcare content with real compliance exposure, a limited budget, and no internal capacity to manage a guest posting programme end to end.

Process

• Content written against a pharmacy background, not a generalist brief
• Systematic guest posting programme rather than one-off placements
• Entire workflow managed independently with minimal oversight

Outcome

• Domain authority gains from placements that stuck
• Workflows run without client-side project management
• Delivered inside the budget constraint

Figure to adddomain authority change